Keyword research is an important aspect of Internet marketing and search engine optimization, its quite similar to traditional market research. Just like good ad campaigns contain content that draws attention of people in search of it, good websites make use of keywords that have the highest possible relevance and rate of conversion. So it’s very important to use keywords which will relate directly to the topic being searched.
Every search engine has its own unique pattern of algorithm that is made by various ranking factors. These ranking factors are crucial in determining which web pages need to be display for a particular search. Most search engines on purpose do not reveal all of the factors which make up their pattern of ranking algorithm, however they do acknowledge the fact that an extremely important aspect of the ranking formula is prominence and placement of the keywords of that particular site.
The search engines make use of text matching in order to determine relevance of a particular topic. Hence, if a user searches for “Indian Premier League 2013” a web page having that precise text has the most possible chance of being ranked up than a web page containing a texts such as “English Premier League 2013”. Therefore use of keywords and phrases which are popular on your website and in marketing field will draw the highest level of traffic and required customers.
Carrying out keyword research for your website is directly related to your Internet marketing campaign for three main reasons. First, it brings required valuable traffic to your site. Secondly, keyword research will open up all possible other opportunities for the success of your site. Lastly, keyword research helps users with an improved user experience drawing more and more traffic into your site.
Of all the search phrases used all over the world, most people make use of 2 word phrases followed by phrase of 3 words, 4 words and 1 word respectively. According to this data, it’s quite clear that search engine users prefer to choose a few words in order to find information, data or products. While millions of people may be searching for services that you have on offer, they might not be able to find your service if you’re not targeting the exact keywords which is being typed by all those users searching for services which you could provide.
One of the biggest advantage of keyword research is that it helps you understand what is the exact interest and requirement of the user of your service. Its of great importance that a a users gives a positive feedback after using your service and this can be only enhanced by keyword research. This ultimately helps you to provide better service to the users.
There are many SEO tools which provide data of keyword research, the keyword search tools help in finding out which words of a particular are searched more than the other possible ones.
It is of utmost importance that a site is always kept up to date in terms of keywords that are being used all over the world.